A New Dawn for DoubleDutch

“What was previously a dark channel reachable only by microphone and post event email, has become illuminated as physical world event attendees engage and connect with technology.” – @lawrencecoburn, CEO @doubledutch The CEO of event app provider DoubleDutch has boldly declared the end of the legacy event tech era and unveiled his plan for a future the company calls Live Engagement…

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#eventtech & ROI

The latest British Meetings & Events Industry Survey (BMEIS) for 2015/2016 has been published and Allan Norbury, editor of M&IT Magazine interviewed me to hear my thoughts on common points of failure in apps and event technology. I said the biggest bugbear was still finding consistent enough wifi in venues to sustain pricey #eventtech My concern…

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Measuring Your Event’s Success

Whatever your event’s unique selling point (USP), it is important that you measure its success so you can shout about it later. Often, event organisers make the mistake of using evaluation forms to give themselves a pat on the back. Do not waste this opportunity to benchmark your event against other events and opportunities in…

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