The #eventprofs guide to #LDNTechWeek

The engine is starting to rev up for this year’s edition of London Technology Week (20-26 June) but if you don’t sign up quickly, you’ll miss out. It can be exhausting to wade through the list of hundreds of #eventtech events taking place across the thriving technology hub that is the city of London, so here’s The Guide to Events‘ selection of the top three happenings for event professionals to mark in your calendars!

1. Event Tech Talks
Tuesday 21st June, 14:00 – 18:00
Venue: Huckletree, Shoreditch, EC2A 1BR
More info here
Twitter: @eventtechtalk

How are social media giants tailoring technology for events?
Major social media platforms such as Twitter’s Periscope, Facebook and Beme have recently made big moves to allow individuals and brands to live stream and share our experiences at events. This session will discuss how some of the technology currently works and what it could mean for the future of events.
How is technology changing the attendee experience?
This panel discussion will look at how audiences currently interact at events and examine how Virtual Reality, Augmented Reality, and other fringe technologies that might play a role in the future.
Technology, enhancement or distraction?
This debate will ask the question; is technology enhancing events or is it becoming a distraction?Each panel will include three or four industry thought leaders, with approximately 50 guests expected to attend from all sectors of the event industry, attendees will be encouraged to interact with panellists and ask questions in the live environment.

2. Event Tech: #CocktailHack + Fresh Tech For Your Events
Date: Tuesday 21st June, 18:00 – 21:00
Venue: Huckletree, Shoreditch, EC2A 1BR
More info here
Twitter: @EventTechLab

Event Tech Pitches
Five-minute pitches and demonstrations from six of the freshest event technology start-ups. See the latest in event technology with pitches from Holland, Switzerland, the UK and USA.
No coding required. Just join in the fun. Come along to the event with your innovative cocktail recipe. You can enter as a team or organisers will put you into a team.

3. Live Brand Engagement: connecting the physical & the digital through events
Date: Wednesday 22nd June, 13:30 – 17:00
Venue: London Transport Museum, Covent Garden, WC2E 7BB
More info here
Twitter: @ExMLive

Brand engagement is evolving, with experiential events increasingly taking centre stage within integrated strategies. Exploring the core themes of experience design, customer journeys, data management and practical application, we’re bringing together industry thought leaders to share their insights on how to best embrace the changing landscape across the physical and digital worlds of marketing.
Focusing on consumer activations, B2B exhibiting, roadshows and larger scale outdoor events expect some compelling content with live demos and case studies including:
– augmented reality as brand strategy for a new type of connected audience
– disruptive thinking on experience design, immersive storytelling & multi-sensory engagement
– practical solutions to the Wi-Fi connectivity challenges faced by both indoor & outdoor events
– best practice for data across CRM integration, user generated content, social amplification and ROI measurement

We recommend you sign up soonest – LTW events tend to book up fast!



Editor • 11th May 2016

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