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Time to cash in on WhatsApp’s billion users

#EventprofReads: Week 45

Here’s the latest #EventprofReads roundup, curated for you by The Guide to Events on Twitter and the Eventprofs London LinkedIn group. Please share with colleagues and add your comments. We hope you enjoy!  Here’s what we learned this week…

UK-based agency Banks Sadler is now part of American Express GBT, in C&MW:

“…With the completion, nearly 250 Banks Sadler employees join GBT’s approximately 12,000 employees around the world.”

WhatsApp is launching a business-focused app for enterprise clients, in TechCrunch:

“…WhatsApp will also offer a free app to small-to-medium sized businesses, though it hasn’t outlined the specific functionality of the app.”

That Facebook claims it can reach 41m 18-24 year old Americans, when the Census says there are only 31m, in Vanity Fair:

“…Facebook’s ad-reach misstep is the latest in a series of metric-counting foibles for the company over the past year, further calling into question just how accurate its numbers really are.”

Why it’s time for the big tech firms to give something back by solving the world’s biggest problems, from TechCrunch:

“…big companies will be tackling big problems with big money and it’s time for those selfsame companies to start doing these things in places outside of SF, London, and New York. It’s time for big tech to give back.”

And finally… How to write stories that go viral, in Wired:

“…Humans evolved paying very close attention to what others are doing. If something goes viral, it’s evidence that something important is happening in society, which acts as a self-sustaining mechanism: more people join the bandwagon, which further strengthens the signal, more people join, and so on.”

 

Editor • 9th September 2017


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