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#EventprofReads: Week 44

Here’s the latest #EventprofReads roundup, curated for you by The Guide to Events on Twitter and the Eventprofs London LinkedIn group. Please share with colleagues and add your comments. We hope you enjoy!  Here’s what we learned this week…

How to use ‘content layering’ to engage event delegates, in C&MW:

“…How often do you speak with your mother or your friend? How often you want to speak to a colleague or a co-worker? Depending on the type of people in your database, this will determine how many emails you should send to them.”

What it’s like to come out in public life – from four LGBT politicians, in the Guardian:

“…It’s fascinating, people were not bothered that it was two women who were together… They were more intrigued it was people from two different parties and that divide was a much bigger deal than sexuality.”

Why three quarters of #eventprofs would ditch venue over bad service, from M&IT:

“…serves as a reminder to venues that we must go beyond offering a quality physical product in terms of venue facilities and ensure that all members of staff listen to clients and invest in understanding their needs.”

How Bumble is taking on LinkedIn with a ‘women-first’ approach, in Fast Company:

“…Giving users more to swipe about than merely romance fits nicely with Bumble’s feminist founding mission. But this approach also taps into a critical cultural zeitgeist as women push back against the subtle and overt harassment they face in business.”

And finally… Why Angela Merkel is telling asylum seekers to be careful where they go on holiday, in the Telegraph:

“…’Taking holidays in the country in which you are being persecuted is not on,’ she said in an interview with Welt am Sonntag, adding that it could be a reason to re-examine an asylum case.”

Editor • 1st September 2017


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